Culture

Latin cultura — tending, cultivation. From colere — to till, cultivate, worship. Originally agricultural — the tending of land — before transferring to the tending of the mind. Cultura animi — cultivation of the soul — was Cicero's phrase.

Expanded until it means nearly everything — and therefore sometimes nothing. 'Culture war,' 'cancel culture,' 'corporate culture,' 'pop culture' — each use implies something different. Anthropologists use it one way; politicians another; marketers a third.